Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not ...

An effective marketing plan includes identifying and describing ways to generate leads that you convert into customers over time. Finding ways to make your lead generator work automatically while you ...

If you are thinking about starting a business out of your home in your spare time, multilevel marketing, often called MLM, may be a good choice for you. A multilevel marketing company provides ...

I’ve served on several nonprofit boards of directors throughout the strategic planning process. It’s often tedious and time-consuming. However, the process is necessary. Strategic planning provides ...

Anyone who watches the news cannot help but be aware that the world is changing rapidly, and tourism and travel continues to face challenges. Anyone who even briefly watches the news cannot help but ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

As a marketer, you may be tasked with the creation of a marketing plan for your company or client. While there are many ways to go about developing such a strategy, knowing how to make it effective ...

The right marketing strategy can propel a business to new and exciting heights. While many leaders tend to focus primarily on product or service development, taking the time to reflect on potential ...

Sales forecasting, market growth, and identifying key strategies for the success of your contracting business - all part of your marketing plan for the year ahead. This week, Gary Elekes explains the ...