College basketball is making its way back into the virtual world. On Thursday, 2K Sports announced that it will soon include college basketball programs in its NBA video game franchise on the heels of ...

EA Sports is “working through a strategy” to bring college basketball back into the video game world. The video game company teased college sports fans in June when it teased the development of a ...

EA Sports will not make a standalone college basketball game after all, and instead, 2K Sports will put some college teams into a future NBA game, it appears. In a memo sent to schools, obtained by ...

Electronic Arts’ plans for a full-fledged college basketball video game have been shelved, the company has reportedly told schools, in part because rival publisher 2K Sports is building its own CBB ...

As part of the partnership, the NBA and AWS will launch NBA Inside the Game powered by AWS, a new basketball intelligence platform that will turn billions of data points into compelling insights and ...

PEORIA, Ill (WMBD) — A Peoria arcade bar hosts a national tournament in Orlando tonight, its second annual event after a 25-year hiatus. Pop-A-Shot is known for its miniature arcade-style basketball ...

In 1986, the Celtics and Bird were at the top of the world, consistently advancing deep into the postseason and winning championships. Being the face of the league brought the responsibility of ...

Whoever thought attempts to revive college basketball games would cause such drama? But that's exactly what we've got with 2K and Electronic Arts (EA) fighting it out. The latest development is that a ...

Electronic Arts is doubling down on collegiate sports, teasing the return of EA Sports’ college basketball series after more than 15 years on ice. On Monday, the official EA Sports social media ...

Shares of Electronic Arts jumped 15% on Friday after a report that the company is finalizing a deal to go private at a $50 ...