Parents and caregivers might all need to be in agreement about when the last night of the Elf on the Shelf is before the ...

If your family celebrates Christmas, you may be gearing up for Christmas in July or already counting down the days until December 25. But while you wait for your Elf on the Shelf to return to your ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Christmas book that sparked a holiday tradition for millions of families: Elf on the Shelf is 20 years old. The first book ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like ...

As the days inch nearer to Christmas, families across the country are taking part in "Elf on the Shelf" festivities, where a small elf figurine is placed around the home every day to watch if children ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...