The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

The creators of The Elf on the Shelf are celebrating 20 years of the holiday tradition that became a global brand.

As the days inch nearer to Christmas, families across the country are taking part in "Elf on the Shelf" festivities, where a small elf figurine is placed around the home every day to watch if children ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

Developers Outright Games and Casual Brothers have announced The Elf on the Shelf: Christmas Heroes, a new Christmas-themed family-friendly game. The Elf on the Shelf: Christmas Heroes is based on ...

Stella Lackey, 2, was diagnosed with spinal muscular atrophy as an infant. When Stella Lackey, 2, looks at Bean the Elf, her Elf on the Shelf doll, she sees an elf that looks just like her. Bean the ...

He even perched inside the trophy case along the hallway. One educator truly committed to his craft and thought outside the box with an inventive way to bring the holiday spirit to his school this ...