The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from family tradition to global sensation.

Join Preston and friends as Elf on the Shelf makes a magical arrival! Sparkles, Bubblegum, and Buddy ride in a big red sleigh ...

It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...

A three-year-old little girl on TikTok is fed up with her Elf on the Shelf, Pixie. "Pixie the elf had a big surprise for Timberlyn this morning..." the video's caption said. In the viral video posted ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

Packed with over 50 recipes, activities, and projects, the cookbook is designed to get everyone involved in the kitchen — no matter the age range. From whimsical treats like "The Cheer Is Here ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

A three-year-old little girl on TikTok is fed up with her Elf on the Shelf, Pixie. "Pixie the elf had a big surprise for Timberlyn this morning..." the video's caption said. In the viral video posted ...