The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

If you've decided that 2025 is the year that you start the tradition, here's what you can do to get started! This post appeared first in Mamasuncut - visit the original post here: How to introduce El ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

If there's one thing no one needs at the holidays, it's more stress, especially if you've got children at home. Yet, in hundreds of thousands of households across the country, a 10-inch red-clad Elf ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

The Elf on a Shelf is a popular Christmas tradition that has been enjoyed by families for years, and some people are running out of fun ideas for their kids. The tradition involves a Scout Elf who ...

It’s not always wise to reinvent a classic, but that’s not the case with a fresh new holiday take on “Chicka Chicka Boom Boom.” Have fun with holiday reading this month. Adding a seasonal book or two ...