The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Elf on the Shelf is making his grand return for 25 days of mischief, mayhem, and reporting back to the ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

ELF ON THE SHELF 18 IS HERE! CLICK HERE TO WATCH! <a href=" elf Sprinkles competes in the Elf Olympics in Elf on the Shelf Is ...

New Jersey mom Mary Grego says the best part of her creative Elf on the Shelf displays is watching her two kids smile and seeing their "eyes glisten" Georgia Slater is a staff editor on the Parents ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

I, for one, am not going down without a fight. I’m besties with Santa Claus. I can handle the tooth fairy. I’m not pleased that Halloween now extends through the entire month of October, but I costume ...