Strategy and plan are two constructs that are often mentioned together, but which, in reality, must remain distinct.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

As the old saying goes, failing to plan is planning to fail. Good leaders know that forethought and preparation are necessary to succeed in this sense. Yet, it's not unusual for founders, executives ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...

As noted in the first article in this series, IT disaster recovery (DR) strategies and procedures help organisations protect their investments in IT systems and infrastructures. The essential mission ...