Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

Autism spectrum disorder (ASD) is a neurodevelopmental disorder that is estimated to be experienced by roughly 1 in 127 ...

This study examined the effects of cooperative and competitive reward structures on children's attributions and affective reactions to success and failure. Eighty sixth-grade children performed at a ...

Sometimes the source of our fear or anxiety is evident. If you panic when it's your turn to speak at a meeting, it's likely due to a fear of public speaking. If your stomach churns as you cross a ...

Above all, tipping is a question of service for most Americans. Around three-quarters of adults (77%) say the quality of the service is a major factor when deciding whether and how much to tip, while ...

Turns out we may be unfairly stereotyping dogs. Modern breeds are shaped around aesthetics: Chihuahuas’ batlike ears, poodles’ curly fur, dachshunds’ hot dog shape. But breeds are frequently ...

Pain has a protective role. A primary role of acute pain is to protect us from further harm. For example, a painful blister on your foot can motivate you to stop walking or to wear more comfortable ...

Air travel intelligence company OAG recently surveyed 2,000 North American travelers to determine which factors affect airline customers’ loyalty and booking choices. The results, outlined in its ...