Unilever’s Persil ties up with laundry app as it tries to get ahead of changing consumer behaviour
Persil, the Unilever-owned detergent brand, has inked a three-month tie-up with ZipJet, an app that picks up and delivers laundry as its marketers try to get to grips with the trends driving change ...
Unilever’s Persil is trialling a three-month partnership with mobile dry cleaning and laundry startup ZipJet as it looks to gather data on changing consumer behaviour and market trends. The ...
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