Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on ...

Marin Software has begun to support Google AdWords Remarketing Lists for Search Ads. RLSA allows brands to retarget site visitors on Google.com and partner sites throughout the Google Search Network.

iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates Hearst audience ...

Google is cracking open the gates on its AdWords demand. Its giant pool of search buyers will be able to dip into other exchanges when they need to find a user for retargeting campaigns. The move was ...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. New filters have been added to the search appearance tab in the Google Search Analytics ...

Launched in 2016, click-to-message ads (CTMA) were introduced as an additional call to action that would allow advertisers and agencies to give target audiences the option to immediately get in touch ...

You visit a website. You leave without buying anything. You go to Facebook, and there’s an ad for the thing you just passed on purchasing. “Hmmm, that’s funny,” you might think. Then, you see ads for ...