And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Google's 2017 Transformer paper and its open-source Chromium project helped power an AI revolution that is now challenging ...

Search is converging with multimodal AI. Google's VP of Product explains the three pillars underpinning the next generation ...

I tried Perplexity out of curiosity and then kept using it because it quietly outperformed my usual search routine ...

I ’ll correct that title before you comment: yes, I still need Google. But the Google I’m talking about is Google.com — the search page. That’s where Google began, and what it was meant to be: a clean ...

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

This floating Google search bar for Windows might be your next big productivity hack. Here's how to enable it.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.