In the ecosystem of Google SEO promotion, video content has become a core element for enhancing search rankings and ...

Master local SEO in 2025 with proven tactics for Google Business Profile optimization, local citations, reviews, and Google ...

AI Overviews summarize from a variety of sources (e.g., forums, how-to articles, blog posts, etc.) and increasingly, video content. Google is treating video as a credible, authoritative answer source, ...

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

Google’s Gary Illyes recently said that when it comes to ranking in AI Overviews, all you need to do is normal SEO. He also said that Google won’t be crawling and using the new LLMS.txt files that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I still remember the hype around search engine optimization (SEO) in my early days.