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Amazon is introducing new tools to help create AI-generated product listings that could make finding new products even more confusing.

The online retail giant Amazon.com Inc. has taken another foray into generative artificial intelligence, launching a new tool that helps sellers to create listings for their products. The new tool ...

Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations.

Sellers will be able to enter a link to a product listing from their own direct-to-consumer website on Amazon, and Amazon's generative AI tools will parse the information and create engaging listings.

Amazon will let sellers quickly create new product listings using generative AI by providing a web address for their existing DTC sites.