Snapchat has become synonymous with smartphone selfie filters and lenses, despite some privacy missteps, and there are a whole lot (both official and user-created) to choose from. Butterfly lenses are ...

Snapchat is stepping up its game with a brand-new feature that blends AI with Augmented Reality (AR) to create special video effects. Called AI Video Lenses, this latest addition is designed to bring ...

Snapchat is making its new “Imagine Lens,” the company’s first open prompt image-generation AI Lens, available to all users for free. The Lens was initially launched in September but only for paid ...

Snapchat, in the announcement post, mentions that its in-house generative video model powers these new AI video lenses. The initial batch includes three AI video lenses. The first lens drops a virtual ...