Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and ...
A new study reveals the promise and limitations of interactive TV advertising. The key findings: Why it matters. As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could ...
After years of hype, major advertisers are finally starting to invest in interactive TV, which lets viewers shop, email and play games but has yet to take hold commercially, experts said on Tuesday.
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