Gaming and esports have always thrived on participation, but until recently, watching matches or streams offered limited ways for audiences to influence ...

The future of commerce belongs to brands that bring commerce and content closer together in a seamless, engaging, and interactive viewing environment.

Innovative new video technology that allows for advanced interactivity is being adopted with great success by today’s leading financial brands, such a ...

Videos can also become more personalized to the viewer’s individual needs — in BuzzFeed’s case, for example, a recipe video could show how to customize the dish for dietary restrictions.

“Video has to evolve.” To that end, Newsela announced today that it has acquired HapYak, an interactive video software business for the enterprise, for an undisclosed amount.

Amazon has launched another video initiative, this one live, interactive, and focused on its Twitch Prime subscribers. The Crown Channel's first show debuts Thursday.

Broadcast TV provider Sinclair launches interactive music channel ROXi across 31 US TV markets, with more launching later this year. ROXi, the first fully interactive TV music channel, has ...

And yet, we persist, to write about yet another job taken over by AI: creating video games. The research paper is entitled “ Video Game Generation: A Practical Study using Mario.