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Apple, iPhone and sock

Customers mock Apple’s $230 iPhone Pocket ‘sock’: ‘Peak brand delusion’

Apple can put a sock in it, customers say. The tech giant unveiled its latest accessory this week — an iPhone holder made of a simple piece of ribbed material bearing a striking resemblance to a sock and selling for up to $230 that drew shock and guffaws online.

· 2d

‘It’s a sock’: Apple fans perplexed after launch of $230 iPhone Pocket in collaboration with Issey Miyake

· 11h · on MSN

Apple’s newest product is a ‘sock’ …for your iPhone

· 1d

Apple wants $300 for this phone pouch inspired by ‘piece of cloth.’ The internet reacts.

Apple unveiled its new colorful assortment of stretchy fabric over-the-shoulder phone sleeves this week, with a design inspired by “a piece of cloth,” and prices that start just shy of $150.

KSL · 18h

Apple launches $229.95 iPhone Pocket 'sock' to widespread bemusement

· 1d

Apple Unveils iPhone Pocket Accessory Designed With Issey Miyake

Fudzilla

Apple sells a knitted phone sock for the price of hardware

Only Apple could glorify a pouch as a lifestyle revolution. The fruity cargo cultists in Cupertino have teamed up with fashion house ISSEY MIYAKE to unveil the iPhone Pocket, which is essentially a knitted phone sock costing more than a halfway decent budget handset.

London Evening Standard

Best sock brands to keep your feet in style

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Almond Rocks, slippers, anklets, bootees, stockings, punches, support hoses and hosiery – there’s many a name for ...