For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.

LEGO’s popularity among adults in New York is on the rise, especially the classic Batman Batmobile set, blending nostalgia ...

Kiki Chan is elevated to Marketing Director for Hong Kong and Taiwan at the LEGO Group. Read how she will drive brand growth ...