There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

"You're not ugly, you're just not doing your makeup based on your contrast level," the most recent viral sound on TikTok tells me as soon as I open the app – bleary-eyed and half asleep at 1am. The ...

If you’re anything like most who dabble in makeup, chances are you’re always looking for a way to improve your look. You might have a go-to technique, but that doesn’t mean you aren’t open to trying ...

2024 was a year for beauty. High contrast-low contrast makeup, sunset blush, mob wife aesthetics and so many more trends inundated our FYPs but now, with 2025 on the horizon, the best of '24 may seem ...

As of late, my TikTok feed has been bathed in content about applying makeup based on whether you have high, medium, or low “facial contrast,” thanks to an increasingly popular AI filter that helps ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

2024 was a year for beauty. High contrast-low contrast makeup, sunset blush, mob wife aesthetics and so many more trends inundated our FYPs but now, with 2025 on the horizon, the best of '24 may seem ...