The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Entrepreneurs Greg Sewitz and Gabi Lewis are putting a nutritious, keto-friendly spin on your favorite childhood breakfast-in-a-bowl. The two friends are the creators of Magic Spoon, a product that ...

When it comes to shopping in a pandemic, turns out the two things people crave are comfort and convenience. It’s why Amazon sales are projected to see a year-over-year sales jump of nearly 22% in the ...

Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive ...

Are you a fan of cereal for dinner—or for a snack during the day—but put it off because you’re trying to stay healthy? The new cereal from Magic Spoon might be right for you to try as a way to have ...

When four boxes of a new product called Magic Spoon arrived at my door last month, I remembered the last time I purchased cereal in bulk — it was the Costco supply of Fiber One I brought to college, ...

Gabi Lewis and Greg Sewitz grew up scarfing down bowls of sugary cereal watching Saturday morning cartoons (Recess and Rugrats, respectively). In an effort to capture that nostalgia, minus the risks ...

Forbes contributors publish independent expert analyses and insights. Melissa is a writer based in Brooklyn. Entrepreneurs Gabi Lewis and Greg Sewitz were once very into crickets. So into them, in ...

Sugar-free cereals can get a bad rap, but not all hope is lost. For a real taste of nostalgia with none of the dietary ...