Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...
New York, NEW YORK, Jan. 26, 2026 (GLOBE NEWSWIRE) -- Ipsos MMA, the global leader in marketing planning, measurement and optimization, today announced it has been named a Leader in The Forrester Wave ...
There are different approaches to marketing measurement that help businesses understand which of their campaigns bring the most value and how to allocate budgets to maximise ROAS. The most ...
LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The new suite includes the CMO Scorecard, B2B Index and B2B Leaderboard. LinkedIn unveiled a new suite of ...
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The real reason marketing measurement keeps failing
Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design ...
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How to measure ROI for digital marketing campaigns (and when you shouldn’t)
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...
The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...
Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...
The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie. For marketers, those cookies have been the backbone of digital advertising for years: ...
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