Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. The ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

With marketing automation, you can easily manage the targeting, timing, and content of your outbound marketing messages in response to prospects’ actions and behaviours. The trouble with metrics is ...

The good news for CFOs and CMOs is that marketing has become significantly more measurable as more customer activity occurs on digital channels. The bad news is that there is still a chasm between the ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. This era of digital marketing is dominated by reporting ...

Rather than placing all focus on metrics, sales leaders must recognize the importance of building principled, customer-led ...

Opinions expressed by Entrepreneur contributors are their own. For years, I put my faith in metrics that looked good on paper but didn’t drive real business growth. I learned the hard way that vanity ...