The main aim of promotion is to either persuade customers to purchase, or inform about products. A business will use a mix of different promotion methods to increase its sales. Its chosen method ...

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

To do this, a business will use a range of promotional methods, that can be separated into point of sale or advertising. Reducing the price of a product, usually for a limited time, is designed to ...

the four important components of a typical marketing mix include Price, Product, Promotion and Place. Nevertheless, these days, the concept of marketing mix has greatly evolved to include some ...