Conducting market research at each stage of your product lifecycle is a critical component to a successful product launch and sustained growth in an increasingly competitive market. While traditional ...

Stravito gets conversational with AI Personas that surface richer insights from market research - SiliconANGLE ...

Qualtrics is set to acquire healthcare survey firm Press Ganey Forsta in a $6.75 billion deal, combining AI analytics with deep healthcare data networks.

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...

Market research software startup Suzy just raised $50 million in Series D funding. The round was led by H.I.G. Growth Partners, with others like Rho Capital Partners participating. Suzy lets marketers ...

An organization that develops and markets software. It includes market research, software production and software distribution. Publishers may develop their own programs, contract for outside ...