In an ongoing effort to educate financial advisors about the importance of a strong digital marketing plan, we're breaking down some of the most common terms that clients ask about. Financial advisors ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Do you remember the For Dummies books that were popular years ...

What terms are part of your everyday customer outreach strategy? What marketing lingo or jargon do you encounter on an everyday basis – that you have to explain to others? Here are useful definitions ...

To understand China marketing in 2020, you must first have a solid grasp of these five terms which have become part of China marketing vernacular over the course of 2019. These are not merely flash-in ...

The financial planning world loves its acronyms and technical jargon. From UFPLUS to PCLS, accumulation to crystallisation, the list is endless and does nothing to help consumers engage with advisers ...

Opinions expressed by Entrepreneur contributors are their own. If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your ...

Every industry has its own language. The email marketing community, too, has its own jargon that sets it apart. And if you are unfamiliar with it, navigating the world of email marketing can be ...

The very essence of marketing is undergoing a profound transformation, reflective of broader changes in market dynamics, consumer behaviours, and technological advancements. This shift suggests that ...