Discord is continuing the growth of its advertising business with the introduction of its latest Quests format, Arena Quests, ...

Google on Thursday announced a handful of updates designed to help iOS app marketers extend their reach and improve campaign performance. These include two new ad formats and bidding settings linked ...

Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ...

Google has made advancements in mobile ad formats around AI-powered tools and privacy-based measurement solutions for iOS app advertisers that provide advertisers with three ways to improve mobile ...

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

Duolingo has rolled out a new mobile-first advertising platform, Duolingo Ads, aimed at helping brands connect with Gen Z ...

Also known as immersive or engagement ads, these creative offerings take the game to a whole new level through the incorporation of 360-degree video, augmented reality (AR), and virtual reality (VR) ...

Communications platform Discord is launching a new ad format called Arena Quests, which will allow brands to sponsor games ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving ...