You hear the jingle and the Pavlov's Dog reflex kicks into high gear. We run to get our money, sprint outside and chase down the king of summer-- Mister Softee. Well, it turns out, Mister "Softee" is ...

Mister Softee, the iconic purveyor of gooey swirl ice-cream cones with rainbow sprinkles settled a federal lawsuit today, forcing an upstart competitor -- Danny's Soft Serve -- to repaint its trucks ...

The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

We've made no secret of our deep-rooted hatred of the insipid Mister Softee truck theme song, which drives us to distraction every summer. But as intolerable as it is for us, we've sometimes wondered ...

The biggest revelation from yesterday's City Counil hearing on the noise ban was that even Mr. Softee owner James Conway Jr. thinks the Mr. Softee song is annoying! He told the City Council, "I have ...

NEW YORK (Billboard) - Ears weary of "Pop Goes the Weasel" and the Mister Softee theme during these hot summer months now have an alternative: Michael Hearst's album "Songs for Ice Cream Trucks." Sign ...

It conjures two of the great things most of us humans get to enjoy: the bliss of childhood summer days and an icy cold treat on a hot day. Of course, I’m talking about the tinkling, fleeting tunes of ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...