Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up, while unsubscribes are down 50%, according to Oracle. If you have an email list, that's great news. The ...

Rae Hodge was a senior editor at CNET. She led CNET's coverage of privacy and cybersecurity tools from July 2019 to January 2023. As a data-driven investigative journalist on the software and services ...

An Excel email address list should contain nothing but the addresses themselves. Yet if the spreadsheet received its data from an external form, the column may contain irrelevant text. One cell may ...

Old, unused email accounts put your security and privacy at risk. With a compromised account, someone can impersonate you, search for personal information, or try the same password on your other ...

Phone scams are never-ending because they work. Scam texts are increasing, too. Here are five sure signs a text is junk you need to delete. While we’re talking scams, I’d be remiss not to mention your ...

Why do companies want my email address? Advertisers, web publishers and app makers all want to gather email addresses partially so that they can contact you with promotional messages, advertisements ...

Apple's "Hide My Email" feature lets you create fake email addresses that keep your real email private. You can use Hide My Email when signing up for new services with your Apple ID or when sending ...