The NBA returns to NBC this season after more than two decades away from the network and plans to make Sunday nights must-see ...

Roundball Rock” isn’t the only song viewers will become accustomed to during NBC’s forthcoming NBA coverage. Apparently, the network is also employing the rockin’ sounds of Lenny Kravitz to set the ...

But from the moment media members arrived at NBC’s NBA media day on Monday in Stamford, Conn., Roundball Rock was essentially ...

Under a new media rights deal, the NBA will return to NBC's peacock-branded airwaves for the first time since 2002.

The Oct. 6 edition of the SBJ Media newsletter features a look at NBC's Media Day for the return of the NBA and the expected ...

Mannix, who will continue in his full-time role as a senior writer for Sports Illustrated, said the new gig came about in ...

Jordan starred for the Chicago Bulls throughout the 1990s, when NBC aired NBA games. NBC was the home of the NBA Finals from 1991 to 2002, with Jordan's Bulls winning six titles over that span. The ...

One of the NBA's greatest shooters is switching teams. NBC officially hired Reggie Miller as a lead game analyst for next season when the NBA returns to NBC and debuts on Peacock this October. Miller, ...

The NBA returns to NBC this season after more than two decades away from the network and plans to make Sunday night’s must-see TV beginning in February. On Monday, the NBA announced that four-time ...