Kidman’s campy commercial for AMC is two years old, and its popularity perplexes even Keith Urban. Here’s why AMC’s Nicole Kidman ad endures.

Nicole Kidman's new AMC movie ad was not roundly embraced on social media after her 2021 AMC campaign went viral and was both beloved and lampooned in pop culture.

Nicole Kidman, De Facto President of AMC Theaters, likes to go to the movies just like everyone else — but unlike everyone else, she's the face of an entire movie theater chain.

Lioness’ Nicole Kidman exclusively told E! News that another AMC ad is in the works. Her original September 2021 ad became so iconic that it earned a spoof on Saturday Night Live.

Billy Ray, the screenwriter behind Nicole Kidman ’s beloved ad for AMC theaters, has confirmed exclusively to Vanity Fair that a sequel to the viral ad is already in motion.

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s ...

She comes to this place for magic. Nicole Kidman knows how to put on an emotional performance — and her now-viral 2021 AMC ad was no exception. Though it’s been years since the internet ...

The campy ad has inspired memes, homages and debate For those who appreciate the maudlin absurdity of theatre, the Kidman ad works because it’s a collection of seemingly incongruous parts.

Nicole Kidman hides her face when her AMC ad plays at the movies, says new ad is 'brewing' Somehow, anonymity feels good in a place like this.