OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

"You can imagine what poor Blind Al was going through before she found this product," Uggams says of Old Spice's Total Body Deodorant commercial Matt Baron/BEI/Shutterstock Blind Al’s got a new gripe.

Old Spice Ad: 'The Man Your Man Could Smell Like' Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video ...

Since launching online just over a month ago, Old Spice's "Smell like a man, man" commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by late last ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

So what do you do if you’re an actor best known for a funny commercial but who wants to be taken seriously … as an action hero? That’s the dilemma facing Isaiah Mustafa, the guy in those Old Spice ads ...

The Man Your Man Could Smell Like is no longer on a horse. He’s in a movie! Isaiah Mustafa, better known as aromatic man whose perfect pecs and suave delivery sent the internet aflutter in his ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

In one of the largest viral video ad campaigns ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign’s star, ex-football ...

As you know, it hasn’t been the greatest of years for NBC, the channel that owns this very website you are now reading. But TV is a cyclical business, and all it takes in one big smash hit to turn a ...