CAMBRIDGE, MA / ACCESSWIRE / February 8, 2024 / Kick off the new year with a resolution to elevate your PR strategy with Fullintel's upcoming online Measurement MasterClass, "PR Measurement: Proving ...

“We lost 40% of our ability to fundraise in daytime [when lockdown hit],” explained Andy Johnson-Creek, Head of PR for the UK veterans’ organisation Help for Heroes. “Drive time used to be a big ...

Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and ...

Every PR practitioner acknowledges that measurement is necessary, and throughout the past decade, it has become increasingly important to the C-suite. A PR Daily 2019 survey reflected that an ...

Supporting PR decisions with data is no longer a luxury, but an expectation from senior executives. It helps you — and them — define, track and prove the success of communications. Historically, PR ...

PR measurement has been a challenge for the PR industry for years. It definitely mattered, but it was often easier to ignore it, letting it sit alongside other tasks that no one wanted to tackle.

Stu Wragg outlines three important questions that PR professionals need to consider to improve the value of reporting and ensure maximum strategic insight for their clients. Moves to better measure ...

1. In terms of measurement, how have you seen the role and expectations of the PR department evolve? As technology advances and the media landscape continues to change, PR measurement has to change ...

In today’s socially connected world, public relations is more important than ever before. Today, a single tweet from the right Kardashian could be worth more than your entire advertising budget. Your ...

You’ve been working diligently on your public relations campaign, implementing various tactics to reach your key audiences and drive specific actions (buy, visit, like). You’ve pivoted to stay ...