Dubbed the People's National Championship, the college football game has become a viral sensation thanks to its toaster pastries ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...

Three new pastries enter the Bowl and vie to get eaten by the winning team, as selected by the Bowl's MVP CHICAGO, Nov. 18, 2024 /PRNewswire/ -- How does Pop-Tarts® top the first-ever Edible Mascot, ...

A new college football tradition was born in the fires of a giant toaster on the night of Dec. 28: the eating of the Pop-Tarts Bowl mascot. The hilarious celebration involved the victorious Kansas ...

College football's most whimsical bowl game is back, and this year's installment is promising to be wonderfully bizarre.

Everyone's favorite non-CFP bowl is back, and this time, it will feature a grand total of six edible Pop-Tarts mascots.

But that's not all! With more mascots ready to bring Crazy Good energy to the game, fans can expect more antics than ever before. Driven by fan-demand, Pop-Tarts is delivering its wildest experience ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. INDIANAPOLIS — Pop-Tarts, a brand of toaster ...

Thursday's Pop-Tarts Bowl featured one of the funniest mascots of all time, and the reveal for said Pop-Tarts mascot did not disappoint. Before kickoff between North Carolina State and Kansas State, ...