The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

Sales promotion is used to encourage customers ... can use to promote its products and services: By offering products at a reduced price for a set period of time, a business can offer customers ...

We believe these price cuts are another good move ... Backed by decent marketing and a steadily improving product line, GM is poised to maintain some momentum in the second half of 2005.

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.