Instagram videos have emerged as a powerful way to promote products and services. In-app checkouts, product tags, and other business-specific features give the brands a solid foundation to market ...

Consumers have many choices today. Whether it's the latest tech gadget, trendy clothing, or a new skincare product, potential buyers often need help making informed decisions. This is where ...

No camera? No worries. You don't need lighting kits, studio backgrounds, or high-end equipment to produce compelling product videos. You don't even need to hit the record button, in fact. With ...

Everyone has heard the phrase "seeing is believing," and it applies to marketing in a big way. Product videos can do a lot to change consumer mindsets about a product and even prompt them to pull the ...

Advertisers can now generate AI-powered videos from product images in Product Studio within Google Merchant Center, saving you time and resources in asset creation. Video generation in Product Studio ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Product videos are one of the most compelling types of marketing content for showing audiences what you're offering—not just a product or service, but a solution to their problems. When done right, ...

AniML, the French startup behind a new 3D capture app called Doly, wants to create the Photoroom of product videos, sort of. If you’re selling sneakers on an online marketplace or need to create ...

Opinions expressed by Entrepreneur contributors are their own. A custom video is a terrific tool to help companies and brands accomplish their short- and long-term business goals. Whether your aim is ...

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and ...

Generative AI models have reached a baseline capability of producing at least a passable video from a single image or short sentence. Companies building products around these models are claiming that ...

As part of one of YouTube’s latest experiments, the video-sharing platform looks to expand beyond the “Products in this Video” feature that auto-detects specific items and will be able to generate ...