In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

Austin, Sept. 09, 2025 (GLOBE NEWSWIRE) -- The Programmatic Advertising Market size was valued at USD 833.16 billion in 2024 and is expected to reach USD 4397.68 billion by 2032, growing at a CAGR of ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

The grocer’s retail media arm now offers managed-service solutions across channels like programmatic audio and connected TV.

Automation is one of the most widespread uses of AI in the office. Help your marketing team focus on creativity and ...

The programmatic ecosystem is far from secure, judging by a new study from Pixalate: The Programmatic Ad Seller Misrepresentation Report: Web Traffic. Of all ad traffic containing the SupplyChain ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

A survey by Anteriad and Ascend2 earlier this year found that only 30% of B2B brands achieved significant revenue increases in the prior 12 months. What separates that 30%? Anteriad has explored this ...

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take ...

In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues to ...