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That is the motto of Ephemeral, a cosmetic company that developed a made-to-fade, semi-permanent tattoo ink in 2014. But some customers who were told their tattoos would disappear within 9-15 months ...

Tattoos aren’t forever anymore. Until recently, there were basically two options for getting a tattoo: the permanent kind, or the temporary kind that disappeared after a lengthy shower. But now, ...

SAN FRANCISCO -- In San Francisco, there's a tattoo shop that's changing the landscape for tattoo enthusiasts and cancer patients, alike. "I think it's really exciting to be at the cutting edge of ...

Editor’s note: Building the Valley tells stories of businesses big and small and the employees who make them special. If you know of any standout employees, bosses or companies with a great story to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If someone said there was a tattoo that felt and looked real, but would fade within nine to 15 months, ...

Update: More than two years after the launch of Ephemeral tattoos, the first "made to fade" ink that promises to disappear after nine to 15 months, the company has decided to shift its strategy. At ...

Love tattoos but fear the commitment? There’s a new kind of “made-to-fade” ink doing the rounds on TikTok at the moment. Replacing the tooth gem trend, Ephemeral tattoos are the latest sensation, ...