In April, Rolex appeared to tease the Land-Dweller – its first genuinely new watch line in years – via a carefully ...

Why make a new ad when old movies can make one for you? One of the first in recent memory to use movie- and TV-clip compilations for advertising benefit was Apple, with the first-ever iPhone ad, ...

The next time you watch a video on YouTube you might find yourself viewing a Rolex advertisement before the content you meant to see. Ads on YouTube are nothing new but Rolex's participation as a ...

Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

Rolex unveiled nine new watch designs for 2023, including a special-edition Cosmograph Daytona. The iconic Swiss brand introduced new colors, materials, and movements across seven of its mainstay ...

Rolex dominates the luxury watch space, with the brand alone accounting for nearly a third of the Swiss watch market. So perhaps it’s time for the Crown to expand and find another industry to dominate ...

Bill Paxton, the Emmy-winning actor who was most famous for his roles in “Titanic” and “Apollo 13,” got one more appearance on the screen during the Oscars on Sunday night, thanks to a Rolex ad that ...