SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

Instant Page Audits, SERP Insights, and Dashboard Access for Modern SEO Teams New York City, United States – December 29, 2025 / Search Atlas / New York, NY – 30 December 2025 Search Atlas, a leading ...

For years, SEO has been a game of attracting clicks. But as Google’s AI Overviews and other generative AI search features become more sophisticated, we’re witnessing a shift: fewer users clicking ...

Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think that way. Surely that’s not good for ...

The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

Controversy about the state of search will have you in a panic about SEO and its future. It feels like half of the experts insist nothing has changed, while the other half promote AI SEO as if we’re ...

These five words from Michael King‘s SMX Advanced presentation on “the end of SEO as we know it” have really stuck with me since I watched his excellent presentation earlier this month. On the surface ...

I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, ...

Google's John Mueller said that no, clicks on newsletter emails do not help your SEO or help you rank better in Google Search. He did add that "it's good to have multiple separate sources of traffic ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance ...