Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

Growing up as a gay man in Texas, Curtis Sparrer said it was "tremendously validating and important" to him when he saw companies embracing gay visibility messages in their marketing. Now, as ...

Customers often use social media as a search engine to get to know businesses. Alongside advertising your products, take time to share who you are as a brand. Reviews are a great way to get feedback ...

Worldwide cloud market share for third quarter 2025 sees AWS, Microsoft Azure, Google Cloud, Oracle and Alibaba lead the $107 ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

The B2B Marketing Leaders Forum brought senior marketers from leading brands together to discuss and share marketing issues. Gemma Huckle reports There’s still a long way to go when it comes to ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they ...

Over more than four decades in healthcare marketing and senior management, I’ve learned that hospitals and health systems often misunderstand what truly drives market share. Despite the millions of ...

Linux reached 4.03 percent of global market share in February, according to data from research firm Statcounter. That takes Linux past the 3 percent milestone it reached in June 2023. While we’re ...

Intel's Sales and Marketing Group (SMG) reportedly plans to streamline its workforce and reduce marketing expenses, aiming to cut costs by over 35% by the end of 2024. Save my User ID and Password ...