Though he has orchestrated some of the most viral marketing moments in sneakers, Michael Greenberg doesn’t need to be the star of the show. “The growth of Skechers over the last 31 years is a story of ...

Boston-born Robert Greenberg moved to California in 1978 after deciding that a particularly brutal East Coast winter would be his last there. His relationship with the shoe industry began with his ...

Skechers denies its ads were misleading and unsupported. May 16, 2012 -- Skechers advertised that its toning shoes would help people lose weight, build muscle and get in shape, claims that will now ...

Mr. T is starring in a Skechers advertising campaign. Have you noticed all the advertising that Skechers USA Inc. has been doing lately, especially with celebrities and athletes? Well, for the ...