From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Kickstart the new year and boost your social media marketing with seven trends to help engage your audience, grow your reach, ...

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Social media platforms profit mainly from ads, influencing global ad spend. A sizable user base enables precise ad targeting, boosting ad effectiveness. Investing in platforms with a network effect ...

Starbucks' paid ad campaigns are the top paid share-of-voice, defined by the percentage of sponsored impressions on social media, according to a study by BrandTotal, a social competitive intelligence ...

Rise above strict regulatory compliances and let your financial brand shine on social media. Here are our top 6 tips to keep in mind. More than 50% of offline investors first collect information ...