Email marketing has long been a favourite tool among marketers for its cost effective nature and also it’s hard to beat ROI. How is it possible therefore that there is so much poor email marketing ...

A successful email campaign can help drive traffic to your website or online store and build community around your brand. Email marketing campaigns often work best when you’re working with a large ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Marketing leaders know the stakes have never been higher. With budgets under scrutiny and consumer attention harder than ever to capture, the pressure to deliver campaigns that truly perform is ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned ...