Both companies' managements understand that EVs are the future of the auto industry, but the investment proposition at these ...

Rivian’s R1T and Ford’s F-150 Lightning were both leaders in their segments. However, like the Cybertruck, all three appear to have stalled. Here are updates on the three, and what could happen in ...

As Ford grapples with sluggish EV sales, the company is banking on a new $30,000 electric pickup truck to reinvigorate its ...

Ford is reevaluating its strategy in the electric truck market, specifically regarding its investment in big-battery electric ...

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford unveiled plans to build an affordable electric pickup truck using a revolutionary manufacturing process. The description looks a lot like Tesla's Unboxed Vehicle process, making Tesla fans ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...

Tesla’s Cybertruck makes headlines again — this time for an off‑road light bar that can detach and become a road hazard — ...

The EV market is growing fast, and pickup trucks are trying to keep up. One of the most popular options in this segment — the Tesla Cybertruck — quickly grabbed attention with its bold design. However ...

That pile of unsold Cybertrucks in a Tesla parking lot? It's getting bigger by the day. Despite its controversial styling and the fact that it gets recalled nearly every other month, Tesla Cybertruck ...