Watching TikTok at the Airport? You Could Be Wasting Money *We’ve all been there—scrolling through TikTok or Instagram while waiting for a flight. But did you know that autoplaying videos could be ...

Instagram dethroned TikTok as the app with the most downloads in 2023 as the China-owned video app faces scrutiny from US regulators, with some lawmakers warning it poses a security threat.

In 2025’s social media battleground, TikTok brings raw energy, Reels refine strategy, and Shorts deploy AI innovation. Brands and creators ready to grow are the ones embracing all three since each ...

Instagram simply has more to offer, can help people build their brand, is perfect for photos and videos, and has the staying power that TikTok lacks. It will be fun to see if the predictions prove ...

Unlike TikTok, Instagram has long been seen as a secure place on which to build a digital following. A year ago, when the researcher Valdovinos Kaye was interviewing TikTok creators for his book, ...

As TikTok's status is in limbo, Instagram has been making some changes to its platform. It appears Instagram is hoping to get the so-called "TikTok refugees" to migrate to the Meta-owned app.

TikTok videos are aplenty on Instagram's Reels, a copycat feature it rolled out last year. A sizable portion of the videos on Reels is merely downloaded and reposted from TikTok. If user attention ...

Instagram Engagement Rate Per Post: According to one report, the median engagement rate on Instagram is .43%, lower than TikTok, but higher than Facebook or Twitter. Content Discovery and Virality: 1.

On TikTok and Instagram, pregnant women find themselves targeted with videos that prey on their worst fears as expectant mothers, from birth defects to child loss. For some, quitting social media ...