The dressing room just went digital. Google unveiled its latest artificial intelligence innovation that’s reshaping how Americans approach online fashion shopping — a virtual try-on feature that ...

Google has launched Doppl, an experimental AI-powered app that enables users to virtually try on different outfits using just their smartphone. This innovative technology represents a significant leap ...

If you're not a fan of browsing through messy clothing racks, waiting in long check out lines, or trying on clothes from a tight dressing room space, the fashion gods have provided a solution.

Wouldn’t you want to know how a dress or shirt will look on you before you buy it? (Yes, we do have stores for that.) But in the age of online shopping, Google is suggesting an AI-powered alternative.

I'm pretty old-school when it comes to buying clothes. I'm more likely to head to a shopping centre or warehouse sale to try clothes on instead of buying them online. With online shopping, I end up ...

Q I was clothes shopping with my brother and realized why some of his clothes don't seem to fit him right. He was finding good clothes on sale but not in his exact size; pants anywhere from 34 waist ...

There's a lot to like about buying clothing online: More sizing options, no poorly lit fitting rooms and the ability to audition new items with shoes and jackets you already own to see if they deserve ...

A fashion fan has come with a "genius" way to try on clothes virtually, which people reckon could change online shopping forever. Buying anything off the internet is a risk, but now you can at least ...