Canadian startup Potential Motors is deep in development on what it classifies a new category of vehicle. At first we thought that was the usual startup hyperbole, but the deeper we dove, the more we ...

The ATV/UTV industry contributes more to Wisconsin's economy than it does in any other state in the country. Registrations of UTVs has steadily increased in recent years while ATV registrations have ...

The camping trailer market continues pushing out new and unique designs, in part because camping has grown in popularity, and in part because every single person to ever call a patch of public dirt ...

CALL them side-by-sides, UTVs (utility task vehicle), ROVs (recreational off-highway vehicles) or anything else that they’ve been labelled, these machines can become one of your most useful all-round ...

You’ve likely heard of an ATV or all-terrain vehicle, also called a four-wheeler. Another prevalent off-roading ride is a UTV, which is less known by the public. A UTV, sometimes called a side-by-side ...

In the wide world of Wisconsin outdoor recreation, traditional segments such as boating, fishing, hunting and snowmobiling are stagnant or declining while another – off-road vehicles – has shown ...