The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

A general view of atmosphere is seen during the Uncle Benís Ben's Beginners Cooking Contest Kickoff on August 20, 2013, in New York City. (Brian Ach /AP Images for The Uncle Ben's Brand) By: Alex ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

A general view of atmosphere is seen during the Uncle Benís Ben's Beginners Cooking Contest Kickoff on August 20, 2013, in New York City. (Brian Ach /AP Images for The Uncle Ben's Brand) By: Alex ...

Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo.

Dive Brief: Ben’s Original is again evolving its brand identity and introducing a new global brand platform, “Keep It Original,” according to a press release. The first campaign under the platform ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...