I authored a MediaPost article last June that asked the question “Can the Accuracy of Attribution Be Validated?” It examined a number of the most common marketing attribution methodologies of the day, ...

An A.I. chatbot is like a “distorted mirror,” said Dr. Matthew Nour, a psychiatrist and A.I. researcher at Oxford University. You think you’re getting a neutral perspective, he added, but the model is ...

At present, the ‘start-up’ sentiment in India is so high that everyone wants to venture into it and become a millionaire overnight. They think their idea is best and unique. However, very few validate ...

This is a preview. Log in through your library . Abstract Purpose Cross-sectional surveys depend on retrospective health transition questions (HTQ) to estimate recent changes in health status. This ...